First Comes Lavalife: Canada’s Grassroots Dating Service Comes of Age With Savvy New Rebrand
TORONTO, Nov. 18, 2014 /CNW/ – Lavalife.com, Canada’s longest standing online dating site, will enter beta-testing stages of an enhanced digital platform on November 21, 2014. Since announcing their relaunch in September through their interactive digital series ‘A Date in the Life’, Lavalife has been eagerly awaiting to unveil the new website. In addition to providing a cleaner, more engaging, socialized experience for members, Lavalife is taking a firm stance to drastically move away from the high-pressure tactics of competitors that promise more marriages than any other site.
With a mission “To Make Dating Fun Again” Lavalife will be offering members, new and existing, simplified methods of pinpointing other users with similar interests. By eliminating complicated algorithms and high-pressure messaging of marriage and love, Lavalife is excited to pioneer a new kind of online dating experience and offer a fun, safe and stress-free place “Where Singles Click”.
“We’re eliminating the pressure to find ‘the one’ right off the bat. Without that pressure, people can relax, be themselves and enjoy the experience of meeting new people. That’s when the fun starts. Sure, not every date will end in a relationship – but you’ll have a great time expanding your social circle, doing something different and making new memories. We want our members to focus on each moment of the journey, build stories together and enjoy their time on our site. It’s not a race. It’s your life,” says Alisa Civiero, Lead of the Lavalife Relaunch Project.
Lavalife offered a global preview of this new direction with an interactive microsite back in September 2014. Lavalife’s new campaign ads will start to populate in January 2015. The focus of the creative will focus on “fun and exciting moments” of dating rather than the end result, with two people sharing experiences and interests rather than highly romantic and intimate moments.
“We’re confident that this is the direction online dating needed to go. We’ve seen competitors adapt this pressure-free model but it’s fallen a little flat. Awkward scenarios between two people meeting for the first time or getting married aren’t what people on dating sites want to see. It’s time to put the fun back into the process and that’s what Lavalife members can expect from our new site,” says Civiero.
Lavalife members can expect to see the new changes in the beta stages starting this Thursday, November 20th at www.lavalife.com.
Image with caption: “Lavalife (CNW Group/Lavalife)”. Image available at: http://photos.newswire.ca/images/download/20141118_C7844_PHOTO_EN_8193.jpg
Valerie Stachurski, Charming Media, 416-520-9504 Valerie@charmingmedia.ca
Lavalife Prepares for Re-launch with “A Date in the Life” Video Campaign and Contest
New interactive video contest campaign lets users control the events and outcome of a first date while entering to win their own dream date or 1 of 1000 free Lavalife.com memberships.
TORONTO, Sept. 22, 2014 /PRNewswire/ – Did you ever have one of those “choose your own adventure” books as a child? Do you remember how wildly addictive they were?
Lavalife.com has put its own spin on the popular game by making it into a digital video series. Follow a young fictional couple through their first offline encounter and choose the fate of their date! Click through the video series to explore a variety of fun dating scenarios, all while determining how the date ends up and ultimately if it will lead to date #2.
About the Contest Campaign:
Dating industry pioneer Lavalife.com is proud to announce its re-launch, coming this fall. To spread the message Lavalife.com is launching an interactive video series that allows users to take the characters’ fates into their own hands…and enter for the chance to win!
“A Date in the Life” Contest Features:
- An addictive “choose your own adventure” series to share with your friends and see where their dates end up. Do you go in for the kiss? The awkward handshake? You’re in control.
- Win your very own Dream Date in Toronto – Lavalife’s hometown. Keeping with the theme, you’ll choose from activity and meal options to build your unique date. The winner will win his or her creation!
- The first 1000 people to play will win a free 1-month membership for the new Lavalife.com launching in late fall 2014. Be one of the first to experience the brand new site, complete with exciting new features and updates.
Contest Microsite Link:
Play “A Date in the Life” and enter the contest at http://gameon.lavalife.com
Join the social media conversation: follow @Lavalife and tag images and posts with #CreateaDate
Lavalife Inc. is a Toronto-based online dating company. Founded in 1987, Lavalife helped pioneer the online dating industry. Lavalife continues to offer online daters the best tools and tips to find their next great relationship.
SOURCE Lavalife Inc.