Why Online Dating is So Popular

Online love

There was a time, not so long ago, when very few people would admit to online dating. Thankfully that time is in the past. These days, over a third of newlyweds meet online, and they report being happier than their offline counterparts. The stigma of online dating is behind us, and it couldn’t come at a better time – with our crazy, busy, exhausting lives, we need online dating more than ever! Here are just a few reasons why online dating is so popular today.

1. More work means less time to meet people

Are you wondering why it feels like you’re always working? It’s probably because you are, at least compared to earlier generations. Even when we’re not behind the desk, we’re commuting to and from the office (this can take nearly an hour off your day if you live in a major urban centre), responding to work emails at home, and getting to bed early so we’re ready to do it all over again the next day.

Meeting people takes time, and time is a luxury for many working professionals. Not to mention, when your days centre around work, your dating pool is very small. You see the same faces day in, day out, whether you want to or not. It’s not exactly a recipe for dating success. As well, many company policies discourage inter-office relationships. It’s no wonder singles are logging in during the few spare moments in their evenings (or lunch hours!) to keep their love lives alive before they pass out from exhaustion.

Which brings me to my next point…

2.   We’re exhausted

What are you doing Friday night? If you’re anything like most twenty-somethings I know, you’re probably staying in with some wine, cheese, and much-needed Netflix. How could you even think about doing your hair and going back outside? You worked 50 hours this week! When you’re exhausted, the possibility of meeting someone interesting is not as appealing as curling up on the couch.

Online dating lets us enjoy the best of both worlds. You can be wearing your old pajamas with your cat on your lap and your hair in a messy ponytail and still cruise for singles. Just don’t make it your profile picture.

3.   We do everything else online

We spend more time online than ever before, not only engaging with social media, but also doing just about everything else that we used to do offline. We shop, we chat, we play games, we watch movies, we find inspiration and entertainment. Our lives exist online, so why would our dating lives be any different?

We’ve also come to use the Internet as the answer to literally every life problem, question, or dilemma we may have. How many of you would sooner look up the current weather rather than simply sticking your head out the window? It’s okay! We all do it. Dating can be tough, and the Internet makes it just a little bit easier…as it does with every other aspect of our lives.

4.   We like to shop around

Because we do so much online, we’ve gotten used to having unlimited options available to us. If you go to a bar looking to meet someone, there may be only a small handful of eligible bachelors/bachelorettes available. Not so exciting. If you take your dating scene online, however, the possibilities are nearly endless.

We live in a culture of choice. To help us navigate those choices, many websites give us personalized experiences based on our past behaviour. We get recommendations on what books to read, restaurants to visit, blogs to subscribe to, and people to date. These recommendations help us make better decisions on how to spend our time and money. And what decision could be more important than your next relationship?

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